Privacy Policy

Last updated: September 2025

Introduction

SwipeSweep ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our mobile application.

Information We Collect

We collect minimal information to provide you with the best possible experience:

• Photo Analysis Data: We analyze your photos locally on your device to detect blurry, duplicate, or unwanted images. This analysis happens entirely on your device.
• Usage Analytics: We may collect anonymous usage statistics to improve app performance and user experience.
• Crash Reports: If the app crashes, we may collect technical information to help us fix bugs and improve stability.
• Advertising Data: We use Google AdMob to display advertisements. AdMob may collect and process the following types of data:
  • Advertising identifiers (such as Google Advertising ID on Android or IDFA on iOS)
  • IP address and approximate location
  • Device information (device type, operating system, app version)
  • Ad interaction data (views, clicks, conversions)
  • Usage patterns and preferences for ad personalization

How We Use Your Information

We use the collected information for the following purposes:

• To provide and maintain our photo cleaning service
• To analyze and improve app performance
• To display relevant advertisements through our advertising partners (Google AdMob)
• To personalize advertising content based on your interests and usage patterns
• To measure advertising effectiveness and optimize ad delivery
• To send you technical notices and support messages
• To comply with legal obligations and protect our rights
• To detect and prevent fraud or abuse

Advertising Purpose: Google AdMob uses the collected data to serve personalized advertisements that may be more relevant to your interests. This includes analyzing your app usage patterns, device information, and advertising interactions to improve ad targeting and measurement.

Photo Privacy

Your photos are precious to us, and we take their privacy seriously:

• Local Processing: All photo analysis is performed locally on your device. Your photos are never uploaded to our servers.
• No Photo Storage: We do not store, backup, or have access to your actual photos.
• Deletion Control: Only you can delete photos from your device. We provide recommendations, but you maintain full control.
• Photo Access: We only access photos you grant us permission to analyze through iOS permissions.

Third-Party Services

We integrate with the following third-party services that may collect information:

• Google AdMob: We use Google AdMob to serve advertisements in our app. Google AdMob may collect and use data to provide personalized ads. The data collected may include device identifiers, location data, and usage information. For more information about how Google uses data, please see Google Privacy & Terms. You can opt out of personalized advertising by visiting your device's advertising settings.
• Apple App Store: For app distribution and in-app purchases.
• Analytics Services: For app performance monitoring and crash reporting.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

Legal Compliance

We are committed to complying with applicable privacy laws and regulations, including:

• GDPR (General Data Protection Regulation): For users in the European Union, we provide rights to access, rectify, erase, restrict, port, and object to processing of personal data.
• CCPA (California Consumer Privacy Act): For California residents, we provide rights to know, delete, and opt-out of the sale of personal information.
• COPPA (Children's Online Privacy Protection Act): We do not knowingly collect personal information from children under 13 without parental consent.

If you believe we have not complied with applicable privacy laws, you have the right to lodge a complaint with the relevant supervisory authority.

Children's Privacy (COPPA Compliance)

Our app is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If we discover that we have collected personal information from a child under 13 without proper consent, we will delete such information immediately. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

International Users

If you are using our app from outside the United States, please note that your information may be transferred to and processed in countries other than your country of residence. These countries may have different privacy laws than your country.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• The right to access your personal data
• The right to rectify inaccurate personal data
• The right to erase your personal data
• The right to restrict processing
• The right to data portability
• The right to object to processing
• The right to opt-out of personalized advertising

Advertising Choices: You can control personalized advertising by:

• Adjusting your device's advertising settings (Limit Ad Tracking on iOS or Opt out of Ads Personalization on Android)
• Visiting Google's Ads Settings to manage your advertising preferences
• Using the Digital Advertising Alliance's opt-out tool

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

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